One of Facebook’s end goals is to be peoples’ gateway to the internet. If you look at all the things they have done, past, present, and future, you will see things like newsfeed, messaging, marketplace, jobs, and yes, an attempt at their own CURRENCY. Even this site allows you to log in via FB.
They want to be the “Prodigy” or “AOL” of today and be the sole method of peoples’ access to the internet. Everything the person does passes through their gate so that the appropriate data can be harvested. If you read up on Zuck’s plan to provide free internet to the planet via satellite, you can see how he thinks he could pull this off.
I believe that Facebook has more or less achieved this on millions of users, including many of those people involved in the reptile business. We are accustomed to conducting business on FB because it is just another thing that we did on that platform. Old habits die hard, and while I agree that MM is 1000 times better, the reality is that many people choose to keep themselves chained up to FB regardless of their ever-changing policies. They will continue to keep these groups on life support because its what they are used to, rather than evolve with the rest of the industry.
The absolute best thing we can all do for the industry is to stop using FB (at least for sales) and use MM. FB is quickly becoming the lowest common denominator of our society online.