Hi Morph Market,
I believe the problem is related to how users interact with the site. More specifically, the way the filters work on MorphMarket.
Users can search locations for "US & Canada, “United states” or “Canada”. This has caused me, as a seller a real challenge when it comes to selling animals to a given audience.
The combined “US & Canada” location doesn’t make sense in my opinion, because the seller will have to list animals with information that may be more applicable to one audience than the other.
For instance, I am selling CITES animals to the US. When selling CITES animals, I have to add the cost of paperwork to the animal when selling to the US. Therefore, any customers viewing the “US & Canada” location will see a price that doesn’t apply to Canadian buyers (because I don’t have to add the cost of paperwork).
Now, when an American buyer reviews the add, if the add is intended for the Canadian audience, the cost is lower, given no requirement for paperwork and international shipping. In this example, when the US buyer reaches out to me to verify the cost of shipping, they often feel they are not being treated fairly when I quote a higher cost.
Alternatively, if a Canadian were to review the same ad, it would make sense for that buyer. However, if the Canadian were to see the same ad with the US cost, it wouldn’t make sense.
I believe it makes more sense for sellers to target the geographic location of sellers, in order to create an accurate listing for the consumer. This means sellers can add the correct costs, currency, and description for that geography of the consumer.
Feedback, questions welcome.