I will say, as a person who is only just now able to break into the hobby and is hoping to breed in the future, this thread is full of wonderful information and makes many points I hadn’t even thought about!
That being said one of the things that I didn’t really see mentioned (and maybe it was and I just missed it) is that having a professional-looking logo or landing page plays a huge factor in whether or not I, as a buyer, consider buying from a particular seller.
The logo is really the face of your business, and most of the time it is going to be what sticks in the mind of potential buyers. If your logo, brand, etc. looks like it was just thrown together in paint at the last minute, it reflects poorly on the business. A solid graphic for your business shows that you are willing to put in the time and effort to present yourself in a professional way, and it also demonstrates that you don’t skimp on the details. In the OP’s case, his store profile pic is just curly white font on a black background, nothing that stands out or really tells me anything about his store.
Sorry if this seems superficial compared to the other advice on this thread, but I’ve got a bit of a background in graphic design, so it is one of the first things I notice 