Here’s an explanation. @macabremoose hit the nail on the head as to the idea of design of A & B and why they were not more readable – the key word was subtle.
- The full logo – this is maximally clear. And for our biggest fans this might even be the favorite, I am going to run another vote to see how it compares. But other people might enjoy something that isn’t a “walking billboard” as much, hence the other ideas.
- Just the M by itself. It’s a cool design (slightly updated too), and intriguing, promotes conversation.
- The M1 designs above are a middle ground, running the word “morph market” through it but not necessarily in high visibility. The goal isn’t to be able to read that from across the room.
There isn’t a right or wrong answer, clearly, but in soliciting feedback I imagine that some people reacted to the “obvious” problem that the words weren’t readable (I could see myself doing that too), however, maximal readability isn’t the only goal. That being said, I understand people preferring the readable version too.
Thanks for everyone’s feedback! If the shirts sell well, whatever we settle on, I plan to have multiple versions.
I wish we could stock all versions of the above… however, it becomes hard logistically because if we carry 10 sizes as some people want, then having 2 variations doubles the number of things to keep in stock. That being said, we might have all sizes in one and limited sizes in another.